Brand Identity

Pattern

Packaging

Symbolism

Tarhestan

Tarhestan - land of patterns, is a brand rooted in memory, belonging, and comfort. Created for people across the world who long for a sense of home and safety, Tarhestan draws from patterns that have lived quietly in everyday spaces for generations. These carpets are deeply personal to me. I grew up surrounded by them, and they carry the warmth, familiarity, and reassurance of home. Through Tarhestan, pattern becomes more than decoration, it becomes a place of return.

The symbols are inspired by Iranian carpets and its designs. Each symbol narrates a story and meaning behind it.

Cross Symbol is an ancient, Pre - Islamic motif representing balance, elements and connections between worlds.

Tree of life is a symbol of eternity, immortality and life, it has appeared in many ancient Iranian artworks.

Wheel of Fortune is a symbol of universal cycles and destiny. Appeared in a lot of Islamic architecture influencing Iranian culture.

Flower is a symbol of abundance, vitality and purity.