The Northern Girl
The Northern Girl is an editorial piece designed to highlight the beauty, depth, and cultural richness of Pakistan’s northern regions. Created with the intention of educating audiences about the country’s diverse landscapes and vibrant heritage, this project aims to shift perceptions and encourage greater tourism in Pakistan.
Choti’s World
“Choti” is a character created to guide readers through the stories of Pakistan’s northern regions introducing its culture, landscapes, and tourist experiences.
In this editorial, tourism is presented through Choti’s unique perspective. By the end, she offers readers fun activities to try and essential dos and don’ts to help them explore responsibly and enjoyably.
